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Posts by Kenny Empey

Claiming and Optimizing Your Google My Business Listing

Claiming and Optimizing Your Google My Business Listing

Start Putting Your Business in Front of Potential Customers Google is devoting more and more real estate in their search engines to local businesses. This increased exposure has helped thousands of small businesses get the word out about their products and services and grow with minimal effort. No matter what your business does, if you…

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Cost Effective Marketing Strategies for Small Businesses

No budget? No problem! Small businesses have small budgets. Between covering your overhead, paying employees, and paying your vendors, you may not have much room left in the budget to pay for marketing. It’s not a bad thing. It’s just the nature of starting a business from the ground up. You won’t always have the…

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How to Increase Organic Traffic to Your Website

increase organic traffic to your website

There is no quick way to increase organic traffic to your website that will stick. You can cut corners with shady, manipulative practices to see some quick gains, but that traffic increase will disappear just as quickly and then some when Google penalizes your website. Some businesses couldn’t care less and do them anyways, but…

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Best Ways to Spend Your Online Marketing Budget

best places to put your online marketing-budget

What’s the Best Use of my Marketing Budget? We all know that if you want to have a successful business in today’s marketplace, you need a website, but not only that, you need great inbound marketing to drive potential customers from a variety of different channels. However, breaking into the space for the first time…

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Old Online Marketing & On-Page SEO Tactics to Avoid

old seo tactics to avoid

Even though Google has handed down warning after warning and penalty after penalty, we still see an enormous amount of these outdated, and frankly harmful, SEO tactics circulating out there. The days where these once “best practices” worked are long gone and if you’re still using these for new pages / campaigns, you’re doing more…

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Recovering From a Google Algorithm Penalty

Let’s be honest for a second, you’re here because either you or your company engaged in some shady marketing practices in the past in order to game the system and rank higher in Google. If that offends you, I’m sorry, but you don’t get hit with an algorithm penalty unless you’ve done something to deserve…

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Best Analytics Tools to Help Improve Your Website

Get a Handle on Your Data to Better Prioritize Your Marketing Efforts Data is king in today’s online marketing landscape and if you don’t have a handle on your website’s performance, you’re most likely not going to grow as fast as you’d like. How visitors are interacting with your website, the number of daily /…

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Invest in SEO to fuel your company’s long-term growth path

Invest in SEO to fuel your company’s long-term growth path

There really isn’t another type of online marketing that is as polarizing, derided, praised, and flat-out ignored as much as search engine optimization. Depending on who you ask, you’ll either see their face light up with passion, see it twist into a spiteful snarl, or watch an empty thought bubble coalesce beside their head. It…

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4 Google Search Algorithm Updates You May Have Missed

4 google search algorithm updates you may have-missed

Google Search Algorithm Updates You Need to Know The online search landscape has changed drastically over the last 5 years with a whirlwind of Google search algorithm updates that have left thousands of businesses reeling from their effects. These updates quite literally changed the face of the internet overnight with many former familiar faces being…

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