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Blog Writing Tips for Small Businesses & How to Start a Company Blog

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Every small business owner aims to come up with cost-effective marketing solutions to spread brand awareness and widen reach. While you may not always have the financial resources similar to large corporations, there are several cheap or zero-cost strategies you can use that can make wild impacts on their digital presence. Digital content marketing is…

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Why You Need to Get Personal with Your Email Strategy

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With all the new marketing techniques and social platforms around, email can almost seem old-fashioned — but the fact is that email remains one of the most effective forms of marketing available. Used by businesses of all sizes, it continues to build relationships and drive sales, and remains the primary method used to communicate with…

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Claiming and Optimizing Your Google My Business Listing

Claiming and Optimizing Your Google My Business Listing

Start Putting Your Business in Front of Potential Customers Google is devoting more and more real estate in their search engines to local businesses. This increased exposure has helped thousands of small businesses get the word out about their products and services and grow with minimal effort. No matter what your business does, if you…

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How and Where to Find a Good WordPress Theme or Template

how where to find wordpress theme

So you’ve got a WordPress website, or you’re thinking about spinning one up, but you don’t want to fork out the cash for a custom design, and you’ve heard that themes are the way to go. Maybe you’re an individual, small business owner, freelance web designer, or even a small web agency. Where do you…

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Cost Effective Marketing Strategies for Small Businesses

No budget? No problem! Small businesses have small budgets. Between covering your overhead, paying employees, and paying your vendors, you may not have much room left in the budget to pay for marketing. It’s not a bad thing. It’s just the nature of starting a business from the ground up. You won’t always have the…

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Yoast SEO Setup and Configuration for WordPress

Whether you are a small business owner that just wants a website up and running, web designer, copywriter, or SEO professional, it is important to be able to properly configure a website you are working on for SEO best practices. The standard and best WordPress SEO plugin is Yoast SEO, and in this blog post we…

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How to Increase Organic Traffic to Your Website

increase organic traffic to your website

There is no quick way to increase organic traffic to your website that will stick. You can cut corners with shady, manipulative practices to see some quick gains, but that traffic increase will disappear just as quickly and then some when Google penalizes your website. Some businesses couldn’t care less and do them anyways, but…

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iThemes Security Installation and Configuration – WordPress

WordPress security has become more of a hot topic in the last few years as many vulnerabilities have been discovered and, unfortunately, exploited. So, we are here today to present our favorite WordPress security plugin, iThemes Security, and show you how to set it up and configure all the recommended settings. While most of these…

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