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Online Marketing

Claiming and Optimizing Your Google My Business Listing

Claiming and Optimizing Your Google My Business Listing

Start Putting Your Business in Front of Potential Customers Google is devoting more and more real estate in their search engines to local businesses. This increased exposure has helped thousands of small businesses get the word out about their products and services and grow with minimal effort. No matter what your business does, if you…

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Cost Effective Marketing Strategies for Small Businesses

No budget? No problem! Small businesses have small budgets. Between covering your overhead, paying employees, and paying your vendors, you may not have much room left in the budget to pay for marketing. It’s not a bad thing. It’s just the nature of starting a business from the ground up. You won’t always have the…

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Yoast SEO Setup and Configuration for WordPress

Whether you are a small business owner that just wants a website up and running, web designer, copywriter, or SEO professional, it is important to be able to properly configure a website you are working on for SEO best practices. The standard and best WordPress SEO plugin is Yoast SEO, and in this blog post we…

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How to Increase Organic Traffic to Your Website

increase organic traffic to your website

There is no quick way to increase organic traffic to your website that will stick. You can cut corners with shady, manipulative practices to see some quick gains, but that traffic increase will disappear just as quickly and then some when Google penalizes your website. Some businesses couldn’t care less and do them anyways, but…

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Best Ways to Spend Your Online Marketing Budget

best places to put your online marketing-budget

What’s the Best Use of my Marketing Budget? We all know that if you want to have a successful business in today’s marketplace, you need a website, but not only that, you need great inbound marketing to drive potential customers from a variety of different channels. However, breaking into the space for the first time…

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Best Must-Have WordPress Plugins for Your Website

This will not be your typical “top 5” or “10 best” list of WordPress plugins. Instead, I want to take you through the list of plugins we actually use on websites we build for clients, from small single page sites to huge e-commerce projects. There will be a few exceptions, but, for the most part, we…

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Old Online Marketing & On-Page SEO Tactics to Avoid

old seo tactics to avoid

Even though Google has handed down warning after warning and penalty after penalty, we still see an enormous amount of these outdated, and frankly harmful, SEO tactics circulating out there. The days where these once “best practices” worked are long gone and if you’re still using these for new pages / campaigns, you’re doing more…

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Recovering From a Google Algorithm Penalty

Let’s be honest for a second, you’re here because either you or your company engaged in some shady marketing practices in the past in order to game the system and rank higher in Google. If that offends you, I’m sorry, but you don’t get hit with an algorithm penalty unless you’ve done something to deserve…

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Best Analytics Tools to Help Improve Your Website

Get a Handle on Your Data to Better Prioritize Your Marketing Efforts Data is king in today’s online marketing landscape and if you don’t have a handle on your website’s performance, you’re most likely not going to grow as fast as you’d like. How visitors are interacting with your website, the number of daily /…

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