Online Marketing
How to Convert a Pinterest Account to a Business Account
If you didn’t know it yet, Pinterest is more than just a personal place to pin your favorite boards. The platform has grown beyond beautiful photos of fashion, graphic design, and remarkable quotes. Those who are running a business may now take advantage of having a more professional presence through the Pinterest Business account. In…
Read MoreGoogle Search Quality Guidelines Overview for SEOs & Content Creators
What are Google’s Search Quality Guidelines? Understanding what Google wants, whether you’re a content creator or SEO specialist, is important when it comes to ranking in search results. Google has published a hefty search quality guideline document that details how their human raters should evaluate content. By reviewing this document, we can better understand what…
Read MoreHow To Optimize An Ecommerce Product Page For Organic Rankings
The first page of Google captures as much as 92% of overall search traffic. For ecommerce brands, your organic rankings can rise or fall based on as little as optimizing the title tags of your product pages. While you could make the case for optimizing a number of different elements on your product pages, there…
Read MoreBlog Writing Tips for Small Businesses & How to Start a Company Blog
Every small business owner aims to come up with cost-effective marketing solutions to spread brand awareness and widen reach. While you may not always have the financial resources similar to large corporations, there are several cheap or zero-cost strategies you can use that can make wild impacts on their digital presence. Digital content marketing is…
Read MoreWhy You Need to Get Personal with Your Email Strategy
With all the new marketing techniques and social platforms around, email can almost seem old-fashioned — but the fact is that email remains one of the most effective forms of marketing available. Used by businesses of all sizes, it continues to build relationships and drive sales, and remains the primary method used to communicate with…
Read MoreWhat is Social Media Influencer Marketing and How Can I Use It for My Business?
One of the biggest marketing trends this year that people have been talking about is Influencer Marketing. If you’re new to social media influencer marketing, then keep reading! Recently, we attended an Influencer Marketing luncheon where we sat down and had lunch with guest speakers who are leaders in the marketing industry. In this article,…
Read MoreUse Competitive SEO Analysis to Climb the Search Engine Rankings
Grow Your Business Faster by Learning from the Competition Every business has that one competitor that ranks for everything. No matter where you look or what you search for, there they are in the top search rankings. It can be absolutely maddening to see that and too many businesses throw their hands in the air…
Read MoreClaiming and Optimizing Your Google My Business Listing
Start Putting Your Business in Front of Potential Customers Google is devoting more and more real estate in their search engines to local businesses. This increased exposure has helped thousands of small businesses get the word out about their products and services and grow with minimal effort. No matter what your business does, if you…
Read MoreCost Effective Marketing Strategies for Small Businesses
No budget? No problem! Small businesses have small budgets. Between covering your overhead, paying employees, and paying your vendors, you may not have much room left in the budget to pay for marketing. It’s not a bad thing. It’s just the nature of starting a business from the ground up. You won’t always have the…
Read MoreYoast SEO Setup and Configuration for WordPress
Whether you are a small business owner that just wants a website up and running, web designer, copywriter, or SEO professional, it is important to be able to properly configure a website you are working on for SEO best practices. The standard and best WordPress SEO plugin is Yoast SEO, and in this blog post we…
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