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An Essential Introduction to Business Intelligence

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The business world is becoming increasingly competitive every year. This is especially true in the current economic climate, where companies struggle to survive. To succeed in this environment, companies need to be able to adapt and change quickly to meet the needs of their customers. To stay ahead of the competition, businesses need to be…

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Why Small Businesses Need to Invest in Long-Term SEO Services

SEO

Many small business owners make the mistake of thinking that creating a website is the end-all for digital marketing. Building a website is just the beginning. Once you have a website, you must actively promote it to drive traffic and generate leads. You can use many digital marketing channels to promote your websites. Investing time…

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The Vital SEO KPIs That You Should Be Tracking

seo metrics

As the world of SEO continues to evolve, so too do the metrics and KPIs we use to measure success. While some old standards like organic traffic and keyword rankings are still necessary, new metrics like dwell time and CTR are becoming increasingly valuable. To help you stay on top of the latest trends, we’ve…

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How to Structure SEO for Lead Generation

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SEO optimizes any website for Google search to earn higher web traffic levels and improve the site’s visibility. It is one of the essential digital marketing strategies. The practice of SEO can be divided into two main categories: on-page and off-page.  On-page SEO refers to all optimizations that can be done directly on the website…

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How Your Web Design Impacts Your SEO and Why It Matters

Web Design

The digitally-driven landscape is built on complex grounds that meld different marketing elements to create a cohesive and effective marketing strategy. Various aspects of digital marketing are important in their own right, but when combined, they can create a powerful force to help businesses achieve their marketing goals.  Today, we’re focusing on two key factors…

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Digital Marketing Trends

Important Digital Marketing Trends for 2022

  The small business digital marketing trends are constantly evolving. It’s hard to keep up with all of the changes that come each year. That is why we’re here to help you out! We’ve compiled a list of 5 digital marketing trends that will be important in 2022 so you know what to expect. Whether…

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Why You Need Local SEO for Your Small Business

why you should use local seo

Why You Need Local SEO Do you want to rank higher, gain more customers, and build your business’ brand? If so, it is time to start considering SEO for your business. SEO requires an ongoing process that will help businesses rank higher in search engine results pages (SERPs). Local SEO helps bring attention to your…

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37 Shocking SEO Stats You Need to Know to Grow Your Business

seo stats to help you grow in 2020

SEO Statistics That Will Fuel Growth in 2020 and Beyond! SEO is definitely one of the most difficult and daunting forms of online marketing to get into and to do well. Google has made it increasingly difficult to rank with the rigorous quality standard set by algorithm updates like Panda, Penguin, and Medic. However, it’s…

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Best Way to Optimize Your Website for Search Engines

website optimization strategies

We are living in a highly digitized world, and having a website has become an essential part of surviving the stiff business landscape. Your website represents your brand online, so it must speak what your brand speaks.  But the question is: is your website reaching out to the right people? It’s easy to put out…

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