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Successful Lead Generation Strategies

lead generation marketing strategies

How do you get people to purchase your products and avail of your services? You lead them down to your sales funnel and you put up a marketing plan popularly called in the digital world as “lead generation.” But what is lead generation?  In a nutshell, lead generation is when you identify people who are…

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What Makes a Good Keyword

choosing the best keywords

If you own a website for your brand or business, you’ll want it to get top exposure. More exposure, more traffic, more conversions, more sales, and having an effective SEO strategy in place is critical for a successful website.  Crafting a winning strategy starts with the best keywords for SEO. Keywords are search terms that…

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Benefits of Blogging for Small Business, Plus Blogging SEO Tips!

top SEO tips

Running a small business is no easy feat. The business landscape is competitive, ever-evolving, and every business owner should know the best tools to use to get a significant advantage over their competitors. Nowadays, small businesses need to take into account that digital marketing is an essential part of their campaigns. In a world where…

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Common SEO Mistakes in Digital Content Production

common SEO mistakes to avoid

Whether you like it or not, SEO or search engine optimization is not going away any time soon. It has become more important than ever, and in today’s age, you can’t afford to not have SEO in your overall digital marketing strategy. Optimizing your site is an essential element of a successful digital marketing campaign.…

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What Is User Intent and How to Master it in Content Marketing & SEO

online marketing

We use the web regularly. We search for information, find products, read content, and even get entertainment from the internet. Over the years, the number one search engine, Google, has been rolling out updates to ensure that it’s able to satisfy what you’re looking for. There’s always a reason or “intent” behind that search. Google,…

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How to Rank Higher in Google

How to Rank Higher in Google

Lock in those Top SERPs With These Marketing Tactics If you want your business to be a big player in the online market, you have to rank highly in Google. There are no ifs, ands, or buts about it. You can shout and beat your fists on the ground as much as you want, but…

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Content Curation and Re-Blogging Tips & Strategies

Content curation, often known as re-blogging, is the sharing and redistribution of blog posts, social media, and other forms of online publication to your network of users with your commentary, praise, or critique. Almost everyone has done it, just by sharing a Facebook picture or retweeting your favorite quote. 

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