The numbers tell a story you may not have heard yet
If you aren't taking BI seriously, you may be losing out on some serious strategic advantages.
Is one demographic buying more than another? Are mobile users turning away? Is a section of your website causing errors? Are your shipping costs eating into your profit? What if you did a 10% sale twice a year instead of a 20% sale once a year? Is the seasonal rush starting early? Where did that extra $5000 disappear to? Is PPC netting any true ROI? What value is my email listing bringing me? Which users are the most engaged and how do we get more of them. Which social platform warrants the most attention?