fbpx

Successful Lead Generation Strategies

lead generation marketing strategies

How do you get people to purchase your products and avail of your services? You lead them down to your sales funnel and you put up a marketing plan popularly called in the digital world as “lead generation.” But what is lead generation?  In a nutshell, lead generation is when you identify people who are…

Read More

What Makes a Good Keyword

choosing the best keywords

If you own a website for your brand or business, you’ll want it to get top exposure. More exposure, more traffic, more conversions, more sales, and having an effective SEO strategy in place is critical for a successful website.  Crafting a winning strategy starts with the best keywords for SEO. Keywords are search terms that…

Read More

What Is Link Building: A Beginner’s Guide

seo link building strategy

A successful website requires a lot of work. To generate more traffic, appear more credible, and stay on the good graces of search engines like Google, your website needs to secure high-quality links through a process called link building. For beginners, link building can seem intimidating. It requires a combination of skills, such as prospecting…

Read More

How to Do an SEO Audit

seo saudit

Are you still baffled about why your website isn’t performing to its maximum potential, even though it was designed with all the littlest detail in mind? It doesn’t appear anywhere near the top results of search engine results pages; it has low traffic, and the pages aren’t converting. You’re frustrated because you’ve made sure that…

Read More

Benefits of Blogging for Small Business, Plus Blogging SEO Tips!

top SEO tips

Running a small business is no easy feat. The business landscape is competitive, ever-evolving, and every business owner should know the best tools to use to get a significant advantage over their competitors. Nowadays, small businesses need to take into account that digital marketing is an essential part of their campaigns. In a world where…

Read More

Common SEO Mistakes in Digital Content Production

common SEO mistakes to avoid

Whether you like it or not, SEO or search engine optimization is not going away any time soon. It has become more important than ever, and in today’s age, you can’t afford to not have SEO in your overall digital marketing strategy. Optimizing your site is an essential element of a successful digital marketing campaign.…

Read More

What Is User Intent and How to Master it in Content Marketing & SEO

online marketing

We use the web regularly. We search for information, find products, read content, and even get entertainment from the internet. Over the years, the number one search engine, Google, has been rolling out updates to ensure that it’s able to satisfy what you’re looking for. There’s always a reason or “intent” behind that search. Google,…

Read More

How to Use Pinterest in Business Marketing

pinterest business marketing

So, you have a personal Pinterest account. You use it for when you need inspiration, whether when brainstorming for your kitchen remodel, designing your wedding invitations, prepping a winning Thanksgiving Dinner or DIY crafts with your kids this summer. Pinterest is such a useful social media platform on a personal level. But when you’re an…

Read More

How to Convert a Pinterest Account to a Business Account

pinterest personal vs business

If you didn’t know it yet, Pinterest is more than just a personal place to pin your favorite boards. The platform has grown beyond beautiful photos of fashion, graphic design, and remarkable quotes. Those who are running a business may now take advantage of having a more professional presence through the Pinterest Business account. In…

Read More

Google Search Quality Guidelines Overview for SEOs & Content Creators

google search quality guide

What are Google’s Search Quality Guidelines? Understanding what Google wants, whether you’re a content creator or SEO specialist, is important when it comes to ranking in search results. Google has published a hefty search quality guideline document that details how their human raters should evaluate content. By reviewing this document, we can better understand what…

Read More