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What Characteristics Should an eCommerce Website Have?


When it comes to eCommerce, first impressions matter. In fact, studies have shown that it takes less than two-tenths of a second for users to form an opinion about your website. And once they have that opinion, it’s very difficult to change it. That’s why it’s so important to make sure your eCommerce website is…

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How to Structure SEO for Lead Generation

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SEO optimizes any website for Google search to earn higher web traffic levels and improve the site’s visibility. It is one of the essential digital marketing strategies. The practice of SEO can be divided into two main categories: on-page and off-page.  On-page SEO refers to all optimizations that can be done directly on the website…

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11 of the Most Effective Types of Digital Marketing

digital marketing

With digital marketing, you may now reach customers more efficiently than ever since more people spend more time in front of screens. Digital marketing aims to reach consumers wherever they may be by reaching out to their computers, tablets, and mobile phones. Multiple forms of digital marketing are needed to attract customers and build brand…

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How Your Web Design Impacts Your SEO and Why It Matters

Web Design

The digitally-driven landscape is built on complex grounds that meld different marketing elements to create a cohesive and effective marketing strategy. Various aspects of digital marketing are important in their own right, but when combined, they can create a powerful force to help businesses achieve their marketing goals.  Today, we’re focusing on two key factors…

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The Best eCommerce Platforms for Small Business

best ecommerce platforms small business

Choosing the best eCommerce platform for your small business can be a difficult task. There are a lot of different platforms to choose from, and each one has its advantages and disadvantages. In this blog post, we will discuss the top three eCommerce platforms that you should consider when choosing an eCommerce solution for your…

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Digital Marketing Trends

Important Digital Marketing Trends for 2022

  The small business digital marketing trends are constantly evolving. It’s hard to keep up with all of the changes that come each year. That is why we’re here to help you out! We’ve compiled a list of 5 digital marketing trends that will be important in 2022 so you know what to expect. Whether…

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Why You Need Local SEO for Your Small Business

why you should use local seo

Why You Need Local SEO Do you want to rank higher, gain more customers, and build your business’ brand? If so, it is time to start considering SEO for your business. SEO requires an ongoing process that will help businesses rank higher in search engine results pages (SERPs). Local SEO helps bring attention to your…

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How to Repurpose Content for More Engaging Marketing

How to Repurpose Content

5 Best Tips to Repurpose Content for More Engaging Marketing Repurposing content doesn’t mean just reusing it. In fact, there are many different ways you can go about repurposing your content to make it more engaging for your audience. So why should you repurpose content? If you have content that is still relevant, especially from…

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Utilizing LinkedIn to Find Prospects

LinkedIn Desktop and Mobile

Using LinkedIn to Find Prospects LinkedIn is used for business by more than 30 million companies worldwide. Not only are they using it for hiring and recruiting top talent, they’re also using it for marketing, networking, and finding prospects to sell to since there are over 690 million people on LinkedIn. The great thing about…

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