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Online Marketing

Benefits of Blogging for Small Business, Plus Blogging SEO Tips!

top SEO tips

Running a small business is no easy feat. The business landscape is competitive, ever-evolving, and every business owner should know the best tools to use to get a significant advantage over their competitors. Nowadays, small businesses need to take into account that digital marketing is an essential part of their campaigns. In a world where…

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Common SEO Mistakes in Digital Content Production

common SEO mistakes to avoid

Whether you like it or not, SEO or search engine optimization is not going away any time soon. It has become more important than ever, and in today’s age, you can’t afford to not have SEO in your overall digital marketing strategy. Optimizing your site is an essential element of a successful digital marketing campaign.…

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What Is User Intent and How to Master it in Content Marketing & SEO

online marketing

We use the web regularly. We search for information, find products, read content, and even get entertainment from the internet. Over the years, the number one search engine, Google, has been rolling out updates to ensure that it’s able to satisfy what you’re looking for. There’s always a reason or “intent” behind that search. Google,…

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How to Use Pinterest in Business Marketing

pinterest business marketing

So, you have a personal Pinterest account. You use it for when you need inspiration, whether when brainstorming for your kitchen remodel, designing your wedding invitations, prepping a winning Thanksgiving Dinner or DIY crafts with your kids this summer. Pinterest is such a useful social media platform on a personal level. But when you’re an…

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How to Convert a Pinterest Account to a Business Account

pinterest personal vs business

If you didn’t know it yet, Pinterest is more than just a personal place to pin your favorite boards. The platform has grown beyond beautiful photos of fashion, graphic design, and remarkable quotes. Those who are running a business may now take advantage of having a more professional presence through the Pinterest Business account. In…

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Google Search Quality Guidelines Overview for SEOs & Content Creators

google search quality guide

What are Google’s Search Quality Guidelines? Understanding what Google wants, whether you’re a content creator or SEO specialist, is important when it comes to ranking in search results. Google has published a hefty search quality guideline document that details how their human raters should evaluate content. By reviewing this document, we can better understand what…

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Blog Writing Tips for Small Businesses & How to Start a Company Blog

blog-for-business

Every small business owner aims to come up with cost-effective marketing solutions to spread brand awareness and widen reach. While you may not always have the financial resources similar to large corporations, there are several cheap or zero-cost strategies you can use that can make wild impacts on their digital presence. Digital content marketing is…

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Why You Need to Get Personal with Your Email Strategy

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With all the new marketing techniques and social platforms around, email can almost seem old-fashioned — but the fact is that email remains one of the most effective forms of marketing available. Used by businesses of all sizes, it continues to build relationships and drive sales, and remains the primary method used to communicate with…

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