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Utilizing LinkedIn to Find Prospects

LinkedIn Desktop and Mobile

Using LinkedIn to Find Prospects LinkedIn is used for business by more than 30 million companies worldwide. Not only are they using it for hiring and recruiting top talent, they’re also using it for marketing, networking, and finding prospects to sell to since there are over 690 million people on LinkedIn. The great thing about…

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Retargeting Campaigns on Facebook

Facebook Retargeting Campaigns: Expanding your brand’s reach Retargeting campaigns often cost less and convert more users into completing the customer journey. Users are more likely to engage with ads from brands they recognize, and we’ve seen a lot of success on Facebook. The nuts and bolts of Facebook retargeting are surprisingly straightforward. You get an…

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Small Business Marketing Trends for 2021

small business marketing trends for 2021

With 2020 being a volatile year for businesses and especially marketers thanks to COVID-19, everyone has had to make huge adjustments to their original plans. However, with a few vaccines making their way around the corner, there is hope for more economic growth in 2021.  Since 2021 is quickly approaching, small business owners should be…

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Best Way to Optimize Your Website for Search Engines

website optimization strategies

We are living in a highly digitized world, and having a website has become an essential part of surviving the stiff business landscape. Your website represents your brand online, so it must speak what your brand speaks.  But the question is: is your website reaching out to the right people? It’s easy to put out…

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Startup Marketing Tips for New Entrepreneurs

marketing strategies for small business

So, you’ve just entered the world of entrepreneurship and saw the tight competition at its finest. As a startup, you may not have the resources of a giant company. You run the business, but you’re also in charge of everything else, from accounting, inventory, selling, and customer service. Since most startups also don’t have a…

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How to Rank a Website Without Backlinks 

how to rank without backlinks

If you want your site to enjoy a higher ranking, you should at least know what Google likes and what it doesn’t. Google updates its algorithm regularly, so sometimes, you’d be surprised that what used to work for you increasing ranking before may not work today. Call it secret, call it a mystery, but if…

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How to Create High Converting Landing Pages

how to create a landing page

You need to have an effective, persuasive, and high-converting landing page to achieve your goal, whether that is to get people to sign up for your email list, download your brochure, take your quiz or buy your product. A landing page is a powerful tool in your online success.  But creating landing pages that convert…

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Epic Content Marketing

epic content marketing

Content marketing is now an integral part of a marketing campaign. Advances in information and technology have made it possible for consumers to access and consume content easily and quickly. Entrepreneurs and business owners have also come to realize that they can never part with content marketing, especially now that competition is tighter than ever. …

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Successful Lead Generation Strategies

lead generation marketing strategies

How do you get people to purchase your products and avail of your services? You lead them down to your sales funnel and you put up a marketing plan popularly called in the digital world as “lead generation.” But what is lead generation?  In a nutshell, lead generation is when you identify people who are…

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