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What to Know: Essential PPC Trends to Follow in 2023

PPC Trends

As we enter the New Year, we must take a step back and reassess our marketing strategies. With the ever-changing digital marketing landscape, staying ahead of the competition and keeping up with the latest trends and techniques is essential. In today’s article, let’s dive into some PPC (pay-per-click) trends that can help you get ahead…

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An Essential Introduction to Business Intelligence


The business world is becoming increasingly competitive every year. This is especially true in the current economic climate, where companies struggle to survive. To succeed in this environment, companies need to be able to adapt and change quickly to meet the needs of their customers. To stay ahead of the competition, businesses need to be…

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Why Small Businesses Need to Invest in Long-Term SEO Services


Many small business owners make the mistake of thinking that creating a website is the end-all for digital marketing. Building a website is just the beginning. Once you have a website, you must actively promote it to drive traffic and generate leads. You can use many digital marketing channels to promote your websites. Investing time…

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The Vital SEO KPIs That You Should Be Tracking

seo metrics

As the world of SEO continues to evolve, so too do the metrics and KPIs we use to measure success. While some old standards like organic traffic and keyword rankings are still necessary, new metrics like dwell time and CTR are becoming increasingly valuable. To help you stay on top of the latest trends, we’ve…

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What Characteristics Should an eCommerce Website Have?


When it comes to eCommerce, first impressions matter. In fact, studies have shown that it takes less than two-tenths of a second for users to form an opinion about your website. And once they have that opinion, it’s very difficult to change it. That’s why it’s so important to make sure your eCommerce website is…

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How to Structure SEO for Lead Generation

person using laptop

SEO optimizes any website for Google search to earn higher web traffic levels and improve the site’s visibility. It is one of the essential digital marketing strategies. The practice of SEO can be divided into two main categories: on-page and off-page.  On-page SEO refers to all optimizations that can be done directly on the website…

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11 of the Most Effective Types of Digital Marketing

digital marketing

With digital marketing, you may now reach customers more efficiently than ever since more people spend more time in front of screens. Digital marketing aims to reach consumers wherever they may be by reaching out to their computers, tablets, and mobile phones. Multiple forms of digital marketing are needed to attract customers and build brand…

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How Your Web Design Impacts Your SEO and Why It Matters

Web Design

The digitally-driven landscape is built on complex grounds that meld different marketing elements to create a cohesive and effective marketing strategy. Various aspects of digital marketing are important in their own right, but when combined, they can create a powerful force to help businesses achieve their marketing goals.  Today, we’re focusing on two key factors…

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