Why You Need to Get Personal with Your Email Strategy
With all the new marketing techniques and social platforms around, email can almost seem old-fashioned — but the fact is that email remains one of the most effective forms of marketing available. Used by businesses of all sizes, it continues to build relationships and drive sales, and remains the primary method used to communicate with…
Read MoreWhat is Social Media Influencer Marketing and How Can I Use It for My Business?
One of the biggest marketing trends this year that people have been talking about is Influencer Marketing. If you’re new to social media influencer marketing, then keep reading! Recently, we attended an Influencer Marketing luncheon where we sat down and had lunch with guest speakers who are leaders in the marketing industry. In this article,…
Read MoreUse Competitive SEO Analysis to Climb the Search Engine Rankings
Grow Your Business Faster by Learning from the Competition Every business has that one competitor that ranks for everything. No matter where you look or what you search for, there they are in the top search rankings. It can be absolutely maddening to see that and too many businesses throw their hands in the air…
Read MoreClaiming and Optimizing Your Google My Business Listing
Start Putting Your Business in Front of Potential Customers Google is devoting more and more real estate in their search engines to local businesses. This increased exposure has helped thousands of small businesses get the word out about their products and services and grow with minimal effort. No matter what your business does, if you…
Read MoreHow and Where to Find a Good WordPress Theme or Template
So you’ve got a WordPress website, or you’re thinking about spinning one up, but you don’t want to fork out the cash for a custom design, and you’ve heard that themes are the way to go. Maybe you’re an individual, small business owner, freelance web designer, or even a small web agency. Where do you…
Read MoreCost Effective Marketing Strategies for Small Businesses
No budget? No problem! Small businesses have small budgets. Between covering your overhead, paying employees, and paying your vendors, you may not have much room left in the budget to pay for marketing. It’s not a bad thing. It’s just the nature of starting a business from the ground up. You won’t always have the…
Read MoreYoast SEO Setup and Configuration for WordPress
Whether you are a small business owner that just wants a website up and running, web designer, copywriter, or SEO professional, it is important to be able to properly configure a website you are working on for SEO best practices. The standard and best WordPress SEO plugin is Yoast SEO, and in this blog post we…
Read MoreHow to Increase Organic Traffic to Your Website
There is no quick way to increase organic traffic to your website that will stick. You can cut corners with shady, manipulative practices to see some quick gains, but that traffic increase will disappear just as quickly and then some when Google penalizes your website. Some businesses couldn’t care less and do them anyways, but…
Read MoreiThemes Security Installation and Configuration – WordPress
WordPress security has become more of a hot topic in the last few years as many vulnerabilities have been discovered and, unfortunately, exploited. So, we are here today to present our favorite WordPress security plugin, iThemes Security, and show you how to set it up and configure all the recommended settings. While most of these…
Read MoreBest Ways to Spend Your Online Marketing Budget
What’s the Best Use of my Marketing Budget? We all know that if you want to have a successful business in today’s marketplace, you need a website, but not only that, you need great inbound marketing to drive potential customers from a variety of different channels. However, breaking into the space for the first time…
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