Cost Effective Marketing Strategies for Small Businesses
No budget? No problem! Small businesses have small budgets. Between covering your overhead, paying employees, and paying your vendors, you may not have much room left in the budget to pay for marketing. It’s not a bad thing. It’s just the nature of starting a business from the ground up. You won’t always have the…
Read MoreYoast SEO Setup and Configuration for WordPress
Whether you are a small business owner that just wants a website up and running, web designer, copywriter, or SEO professional, it is important to be able to properly configure a website you are working on for SEO best practices. The standard and best WordPress SEO plugin is Yoast SEO, and in this blog post we…
Read MoreHow to Increase Organic Traffic to Your Website
There is no quick way to increase organic traffic to your website that will stick. You can cut corners with shady, manipulative practices to see some quick gains, but that traffic increase will disappear just as quickly and then some when Google penalizes your website. Some businesses couldn’t care less and do them anyways, but…
Read MoreiThemes Security Installation and Configuration – WordPress
WordPress security has become more of a hot topic in the last few years as many vulnerabilities have been discovered and, unfortunately, exploited. So, we are here today to present our favorite WordPress security plugin, iThemes Security, and show you how to set it up and configure all the recommended settings. While most of these…
Read MoreBest Ways to Spend Your Online Marketing Budget
What’s the Best Use of my Marketing Budget? We all know that if you want to have a successful business in today’s marketplace, you need a website, but not only that, you need great inbound marketing to drive potential customers from a variety of different channels. However, breaking into the space for the first time…
Read MoreBest Must-Have WordPress Plugins for Your Website
This will not be your typical “top 5” or “10 best” list of WordPress plugins. Instead, I want to take you through the list of plugins we actually use on websites we build for clients, from small single page sites to huge e-commerce projects. There will be a few exceptions, but, for the most part, we…
Read MoreOld Online Marketing & On-Page SEO Tactics to Avoid
Even though Google has handed down warning after warning and penalty after penalty, we still see an enormous amount of these outdated, and frankly harmful, SEO tactics circulating out there. The days where these once “best practices” worked are long gone and if you’re still using these for new pages / campaigns, you’re doing more…
Read MoreRecovering From a Google Algorithm Penalty
Let’s be honest for a second, you’re here because either you or your company engaged in some shady marketing practices in the past in order to game the system and rank higher in Google. If that offends you, I’m sorry, but you don’t get hit with an algorithm penalty unless you’ve done something to deserve…
Read MoreBest Analytics Tools to Help Improve Your Website
Get a Handle on Your Data to Better Prioritize Your Marketing Efforts Data is king in today’s online marketing landscape and if you don’t have a handle on your website’s performance, you’re most likely not going to grow as fast as you’d like. How visitors are interacting with your website, the number of daily /…
Read MoreInvest in SEO to fuel your company’s long-term growth path
There really isn’t another type of online marketing that is as polarizing, derided, praised, and flat-out ignored as much as search engine optimization. Depending on who you ask, you’ll either see their face light up with passion, see it twist into a spiteful snarl, or watch an empty thought bubble coalesce beside their head. It…
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