Even though Google has handed down warning after warning and penalty after penalty, we still see an enormous amount of these outdated, and frankly harmful, SEO tactics circulating out there. The days where these once “best practices” worked are long gone and if you’re still using these for new pages / campaigns, you’re doing more…

Let’s be honest for a second, you’re here because either you or your company engaged in some shady marketing practices in the past in order to game the system and rank higher in Google. If that offends you, I’m sorry, but you don’t get hit with an algorithm penalty unless you’ve done something to deserve…

Get a Handle on Your Data to Better Prioritize Your Marketing Efforts Data is king in today’s online marketing landscape and if you don’t have a handle on your website’s performance, you’re most likely not going to grow as fast as you’d like. How visitors are interacting with your website, the number of daily /…

There really isn’t another type of online marketing that is as polarizing, derided, praised, and flat-out ignored as much as search engine optimization. Depending on who you ask, you’ll either see their face light up with passion, see it twist into a spiteful snarl, or watch an empty thought bubble coalesce beside their head. It…