Blogging
What Is User Intent and How to Master it in Content Marketing & SEO
We use the web regularly. We search for information, find products, read content, and even get entertainment from the internet. Over the years, the number one search engine, Google, has been rolling out updates to ensure that it’s able to satisfy what you’re looking for. There’s always a reason or “intent” behind that search. Google,…
Read MoreHow to Use Pinterest in Business Marketing
So, you have a personal Pinterest account. You use it for when you need inspiration, whether when brainstorming for your kitchen remodel, designing your wedding invitations, prepping a winning Thanksgiving Dinner or DIY crafts with your kids this summer. Pinterest is such a useful social media platform on a personal level. But when you’re an…
Read MoreHow to Convert a Pinterest Account to a Business Account
If you didn’t know it yet, Pinterest is more than just a personal place to pin your favorite boards. The platform has grown beyond beautiful photos of fashion, graphic design, and remarkable quotes. Those who are running a business may now take advantage of having a more professional presence through the Pinterest Business account. In…
Read MoreGoogle Search Quality Guidelines Overview for SEOs & Content Creators
What are Google’s Search Quality Guidelines? Understanding what Google wants, whether you’re a content creator or SEO specialist, is important when it comes to ranking in search results. Google has published a hefty search quality guideline document that details how their human raters should evaluate content. By reviewing this document, we can better understand what…
Read MoreHow To Optimize An Ecommerce Product Page For Organic Rankings
The first page of Google captures as much as 92% of overall search traffic. For ecommerce brands, your organic rankings can rise or fall based on as little as optimizing the title tags of your product pages. While you could make the case for optimizing a number of different elements on your product pages, there…
Read MoreBlog Writing Tips for Small Businesses & How to Start a Company Blog
Every small business owner aims to come up with cost-effective marketing solutions to spread brand awareness and widen reach. While you may not always have the financial resources similar to large corporations, there are several cheap or zero-cost strategies you can use that can make wild impacts on their digital presence. Digital content marketing is…
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