What Is User Intent and How to Master it in Content Marketing & SEO

By Decisive Design | September 3, 2019 |

We use the web regularly. We search for information, find products, read content, and even get entertainment from the internet. Over the years, the number one search engine, Google, has been rolling out updates to ensure that it’s able to satisfy what you’re looking for. There’s always a reason or “intent” behind that search. Google,…

Google Search Quality Guidelines Overview for SEOs & Content Creators

By Decisive Design | July 1, 2019 |

What are Google’s Search Quality Guidelines? Understanding what Google wants, whether you’re a content creator or SEO specialist, is important when it comes to ranking in search results. Google has published a hefty search quality guideline document that details how their human raters should evaluate content. By reviewing this document, we can better understand what…

How To Optimize An Ecommerce Product Page For Organic Rankings

By Decisive Design | June 26, 2019 |

The first page of Google captures as much as 92% of overall search traffic. For ecommerce brands, your organic rankings can rise or fall based on as little as optimizing the title tags of your product pages. While you could make the case for optimizing a number of different elements on your product pages, there…