The small business digital marketing trends are constantly evolving. It’s hard to keep up with all of the changes that come each year. That is why we’re here to help you out! We’ve compiled a list of 5 digital marketing trends that will be important in 2022 so you know what to expect. Whether you own a small business or just work for one, these digital marketing trends can give you insight into how your small business could succeed over the next few years.
Important Digital Marketing Trends for 2022
Let’s take a look at some of the most important trends in 2022 that will shape your approach to digital marketing and help you make informed decisions when it comes to growing your small business:
1) Marketing Automation
Marketing automation has been a game-changer for businesses, allowing marketers to automate repetitive tasks in real-time. This provides an opportunity for them to free up their day and spend it on a higher level of strategic work that may have taken hours before with other methods of data collection and management like spreadsheets!
Marketing Automation will be more important than ever as we move into 2022 where this technology allows marketers to use tools such as:
- emails prewritten by human experts rather than spending precious moments doing tedious research themselves
- scheduling posts across multiple social media platforms simultaneously while remaining aware if one account goes quiet overnight.
2) Artificial Intelligence
Artificial intelligence (AI) is an exciting new technology that can be used in many ways to help marketers create personalized, conversational experiences for their customers. For example: predicting audience behaviors such as personalization and predictive analysis where businesses are better able to create a more effective digital marketing strategy; providing business operations insight into how advertising campaigns are performing or what price changes should occur based on different scenarios, etc.
To add on, marketers will need to use AI in conjunction with SEO and other digital marketing strategies if they want their business’ online presence. Search optimization AI analyzes the relationships between sites, content pages, and search engine rankings. The results can be actionable, and even automated tactics to out-optimize the competition. That’s why it is so important for now that businesses are automating basic tasks. AI helps with tasks such as reporting website traffic or recommending keywords that can optimize a company’s organic search ranking- all while predicting what customers might buy next based on previous purchases made by them during browsing sessions!
3) Google Verified Listings for Local SEO
Businesses that operate on a local level, such as plumbing companies and veterinary clinics often use Google My Business listings to provide valuable information about their services. By designating a service area, companies can ensure that potential customers are able to quickly find their business when they perform a local search for their products or services. Reviews left by their customers also let potential customers find the best local business before making an appointment!
Verifying your Google business listing is the easiest way to control what your potential customers see when they search for you. It’s important for a lot of reasons:
- You can manage your business information in Search, Maps, and other Google properties.
- Verified businesses are considered more trustworthy and reputable than unverified competitors.
- When you verify your business, you’re preventing fraud in the event that someone else tries to act as the owner and claims your listing as theirs.
The process to get your business verified by Google is a simple one. If you want more information on what it entails, take a look at one of our handy articles here.
4) Shoppable Posts
When you have an eCommerce business, putting a link to your shop in your bio or linking products on Instagram is a great way to direct traffic to your store. Not only does this tell users what they can buy from you, but it also increases their chances of buying. Instagram recently announced a new feature called “shoppable posts” that lets companies showcase or tag items so shoppers can buy them from virtually anywhere!
To make it easy for you to shop, Facebook and Instagram have introduced ways in which shoppable posts can be created. For online retailers, this is the best opportunity they’ll ever get! By integrating with these platforms we give our customers an intuitive and interactive way of exploring our products right from their feed.
5) Influencer Marketing
Influencers are trusted figures in a specific field. These individuals have large followings online and they can promote a business to their followers. Some examples include paying off your local chef so he posts recipes using produce from an organic urban farm; sending new sneakers for advertisement use by basketball players during gameplay on social media platforms like Instagram.
For influencer marketing to be effective, you don’t always need a huge star or local celebrity. Search for people with growing audiences on new platforms and pay attention to how they interact with their followers. Having a small but dedicated audience is more beneficial than having a large, apathetic group. You also want to look for influencers that echo your brand’s values so your product/services resonate with their followers.
Influencers are often considered the most effective form of marketing because not only do they have a large following but their views and engagement make them more trustworthy. However, this type is also regulated by many rules that you’ll need to follow. For example, an influencer’s post must contain an obvious disclosure statement (#ad), appropriate hashtags, and no mention/ representations that something has objective value when there’s clearly sponsored content.
In order to stay ahead of the competition, it’s important that you are aware of what trends are coming up in your industry. Prepping your strategy now will help make sure you don’t get left behind by other businesses.
The future is always changing, and you need an edge to stay ahead of the competition. The best way that I’ve found for success in this industry has been preparation because it pays off when trends come up suddenly!