Search engine rankings and traffic are still very important in today’s SEO world, but goal measurement and analytics is increasingly crucial to a successful campaign. In How to Configure & Track Google Analytics Goals for SEO, by Search Engine Watch, important tips and “how to” information on configuring and tracking Google Analytics Goals is explained.
Many different forms of goals can be set up in Google Analytics. You, as a website owner, need to figure out what yours are going to be. Goals are an easy way to measure how well your site fulfills the objective as a whole or individually. Mr. McCoy gives some examples in the post.
“Think about what the mission of your site is. What was it created to do?”
Tracking Your Goals
After making your goals you must figure out how to track them. In this blog, Mr.McCoy describes three necessary types of tracking you can use in Google Analytics.
- Ecommerce Tracking – Helps with tracking and understanding transaction and revenue growth. Something that is important for any website that is transactional.
- Event Tracking – Most commonly used when a site has additional code placement on any type of image, video, or text link. This is most definitely a good tip for helping you understand your on-site user actions.
- Standard Goal Tracking – This is the most basic and the more understanding of the three. When having a contact submission form, or several different types of lead forms, Standard Goal Tracking is good. By visiting Admin>>Profiles>>Goals in your Google Analytics dashboard, you can add any kind of metric you are trying to follow.
There you have it, the basics to start configuring and tracking Google Analytics. This is only the start. There is much to learn as you progress with your website and become enlightened with the basics. Check out the full blog on Search Engine Watch for the details.