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Shopify SEO: How to Build eCommerce for Better Profits

Are you looking to optimize your Shopify store for better search engine rankings? In that case, you are in the right spot. Some of the most effective Shopify SEO advice to help you attract more clients will be covered in this piece. 

With these Shopify SEO tips, you can significantly improve your store’s visibility and draw more consumers with the right strategies and techniques to increase sales and profits. By the end of this article, you’ll better understand how to optimize your Shopify store for search engine rankings and where to find SEO services. So, let’s get started!

Strategies for Shopify SEO to Attract More Clients

These are some of the best SEO agency advice for Shopify stores from your friends at Decisive Design. 

Build a Site Hierarchy 

By arranging your store in a hierarchy of categories, pages, and articles, you make it simpler for users to navigate and for Google to crawl each page and discover the most crucial ones. Create backward-linked categories and subcategories. This will inform Google which pages to highlight and give context for each subcategory. Consider it a store map directing clients to the merchandise they seek.

Employ Data-Driven Keyword Analysis

Conducting and using keyword research will optimize your site for the search terms people use. This draws customers ready to purchase and informs Google of your store’s focus. To master keyword research, you don’t need to be a Shopify SEO specialist. Start by making a list of relevant keywords for each product, and then employ the following techniques to add more:


  • Inspect the “People Also Ask” and “People Also Look For” boxes and Google’s autofill options.
  • Utilize a keyword research tool to run your expanded list of keywords to see which ones perform well and have a lot of searches but low competition. 
  • You can learn what terms your rivals are using by conducting competitor research.

Optimize Metadata 

Once you have a wide selection of keywords, you can begin strategically placing them on relevant pages on your store, or creating new, relevant content that focuses on them. Your page’s meta descriptions, title tags, and URLs are among the components to pay attention to. When you add keywords and enhance your metadata, Google can quickly determine what each page is about and whether it is relevant to searches.

Include Alt Text in Pictures

Shopify stores are incredibly visual. Product photos are not only exciting and a crucial component of the purchasing process, but they also provide a valuable tool for optimization. 

To improve the ranking of your photographs, include alt text and descriptions that contain the keywords you found in your research. There are Shopify SEO apps that help you add pertinent, extensively researched keywords to your photographs, as well, if you want to look for one that fits your needs.

Begin a Blog

Although it may seem intimidating, blogging increases your chances of being found by customers and raises your likelihood of ranking well in search engines. Your chances of appearing in searches increase as your website grows in the number of pages with valuable content on them that customers are searching for and engaging with.

Blog posts help target consumers who aren’t necessarily ready to purchase that may just be looking for more information right now. When they find you via blog posts, it gives you the chance to guide them toward a transaction with helpful and engaging content and calls to action. On Shopify, backlink chances (links from other websites to your website) are also created via blogging and content marketing. Since backlinks are one of Google’s top three ranking indicators, the more you have, the better.

Improve Product Descriptions and Pages

Use pertinent keywords in all areas of your product pages, including thoughtfully written descriptions, product titles, image alt tags, etc. Again, this will provide your products with more context and make it easier for shoppers that are ready to buy to find them. To add additional content and keywords to each page without having to write and rewrite the same information about your product, it’s a good idea to include customer reviews. Media quotes, videos, tutorials, walkthroughs, how-to guides, and long-form case studies are also things to consider depending on the type of product you sell.

Use Video and Engaging Media

Maybe you create dynamic and captivating product pages using video, 360-degree images, and customer feedback. These exciting resources lengthen users’ visits to your website, increasing engagement which is very important. Just make sure the media you create and use is relevant. It should clearly be on-topic and valuable in the context of the product, page, or post. You can improve your SEO by cross-publishing your YouTube videos on other websites and social media platforms. These cross-posts create additional links, authority signals, and engagement opportunities.

Google will consider your product pages to be more relevant the more informative and valuable they are, and your store will move up in the search engine’s results as a result.

Boost Site Speed

79% of customers with delayed loading times won’t return to a website to make another purchase. Even more unexpectedly, 47% of online buyers anticipate a website loading in two seconds or less. That doesn’t give you a lot of time to impress.

Customers won’t hang around if your store is slow and speed (core web vitals) is something Google considers heavily (especially on mobile devices). A slow site means low search rankings. By selecting a speedy Shopify theme, minimizing the size of images (you can use a Shopify SEO plugin like TinyIMG SEO Image Optimizer), and only installing the required apps/third-party scripts, you can speed up your website.

Enhance User Experience

Despite the temptation to implement gates and traps to keep a user on a website, your customers should always come first and the more noise you create, the less likely someone is to stick around. Improving the purchasing experience (user journey) by offering clear, easy to find information that is pertinent to the products they are shopping for will lengthen their stay on your website, and sites with higher engagement rates and longer time per session rank higher in search engines.

Design for Mobile-Friendliness 

By 2024, predictions indicate that mobile commerce will account for 44% of all e-commerce. Over a Black Friday weekend, 69% of sales were made on mobile devices, according to Shopify. It’s your responsibility to ensure your store is mobile-ready as customers depend more and more on their phones. This is possible by:

  • Choosing a Shopify theme that is mobile-friendly 
  • Simplifying your design and getting rid of any extraneous distractions
  • Making call-to-action buttons noticeable and sizable
  • Establishing a seamless mobile checkout process

In your Shopify Analytics, you can instantly view what percentage of your store visitors are mobile versus desktop today under “Online store sessions by device type.”

SEO Helps You Build a Powerful Shopify Store 

Implementing these powerful Shopify SEO tips can help your business attract more customers to your online store. Through effective keywords, optimized page titles, meta descriptions, internal linking, quality content, and performance improvements, businesses can increase their organic traffic and visibility in search engine results. 

By working with an SEO agency with eCommerce experience, businesses can leverage the power of SEO to increase traffic and generate more sales. Decisive Design, a Dallas-based SEO and internet marketing company, has extensive experience executing winning SEO campaigns for shopify clients. Contact us today to learn more.

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